Core Principles of Data Protection
99play upholds six core principles in every instance of processing our players' personal data.
Data Confidentiality
Your personal information is stored in an encryption-protected environment. Only authorised staff may access that data, and every access is logged for audit purposes.
Transparency in Collection
We only collect information that is genuinely needed to operate the service. Every piece of data requested has a clearly stated purpose before collection takes place. 🔍
Third-Party Controls
99play does not sell or rent your personal data to any third party without your consent. Limited sharing occurs only in the context of verified payment services.
Right of Access and Correction
You have the right to access, correct or request deletion of your personal data at any time. Requests are processed within a reasonable timeframe through our official support channels.
Secure Storage
Data is stored on servers that comply with international security standards. We use SSL/TLS protocols, database encryption and layered access controls to protect your records. 🔐
Data Retention Period
Personal information is retained for the duration of an active account and for the period required by legal compliance obligations. After that, data is securely deleted in accordance with our internal procedures.
Privacy Policy Contents
Please read this entire policy carefully. Continued use of the 99play platform means you agree to the terms set out below.
Introduction
99play ("we", "platform" or "website") is an online casino and sports betting platform operating under international licensing. We are committed to protecting the privacy and personal data of every user who registers and uses our services.
This Privacy Policy describes the types of information we collect, the purposes for that collection, how we use it, who may access it and the rights you hold as the data owner. This policy forms part of the overall agreement between you and 99play, together with the Terms & Conditions of this platform.
By creating an account or using any part of this platform, you confirm that you have read, understood and fully agreed to this policy.
Information We Collect
In operating the platform, 99play collects several categories of personal information from our players. This collection occurs either directly from you or through technology used while browsing the website.
Account Registration Information
- Full name as shown on a valid identity document
- Identity card number (MyKad) or passport number
- Date of birth — to verify that you are 21 years of age or older
- An active email address
- Mobile phone number
- Password stored in encrypted form (hash)
Financial and Transaction Information
- E-wallet details such as Touch 'n Go eWallet, Boost and ShopeePay
- Bank account information for transactions via DuitNow and FPX
- Cryptocurrency wallet addresses for USDT, BTC and ETH transactions
- Deposit and withdrawal history including date, time and amount
Activity and Technical Information
- IP address, browser type and device operating system
- General location data (not precise GPS location)
- Game history, slots played and bets placed
- Login and session activity including time and duration
- Cookies and website tracking data for analytics purposes
Purposes for Using Information
Information collected is used only for clear and legitimate purposes. 99play will not use your personal data for any purpose beyond the following scope:
- Identity and age verification — ensuring every registered account meets the minimum age requirement of 21 years and is free from fraud.
- Account management — processing registrations, maintaining user profiles and handling customer service requests.
- Processing financial transactions — handling deposits, withdrawals and bonus management securely through supported payment methods.
- Legal compliance and fraud prevention — meeting international licensing obligations, including Know Your Customer (KYC) procedures and monitoring of unusual transactions.
- Service improvement — analysing usage patterns to improve the platform experience, including interface, stability and speed.
- Service communications — sending transaction notifications, account security alerts and important updates via email or SMS.
- Customer support — helping to answer enquiries and resolve issues via live chat and email in Malay and English.
Sharing Data with Third Parties
99play firmly upholds the principle that your personal data is not for sale. However, in certain situations, some information must be shared with trusted third parties to allow the platform to operate properly.
Permitted sharing includes:
- Payment providers — such as DuitNow and FPX processors and e-wallet providers, to complete your financial transactions securely.
- Game software providers — game developers who require minimal session data to deliver a smooth gaming experience.
- Cloud and security service providers — companies that manage our server infrastructure and cybersecurity services.
- Regulatory authorities — when required by law, court order or a relevant licensing body.
Every third party we work with is bound by a confidentiality agreement and is prohibited from using your data for any purpose other than what is specified. We review these agreements periodically to ensure ongoing compliance.
Data Security Measures
The security of your personal information is a responsibility we take seriously. The 99play platform implements multiple layers of technical and procedural protection to reduce the risk of unauthorised access, loss or data leaks.
- Data encryption in transit using TLS 1.2 and above
- Passwords stored as one-way hashes using current cryptographic algorithms
- Two-factor authentication (2FA) available as an added security layer for user accounts
- Continuous account activity monitoring with automatic detection of unusual behaviour
- Strict internal access controls — only authorised staff may access sensitive data
- Regular security audits and penetration testing by independent cybersecurity teams
Should a security incident involving your personal data occur, 99play will notify you within a reasonable timeframe and take the necessary recovery steps.
Use of Cookies and Tracking Technologies
The 99play website uses cookies and similar tracking technologies to improve user experience, analyse website traffic and ensure certain functions work correctly. The following are the types of cookies we use:
- Essential Cookies — required for basic website functions such as login sessions and security. These cookies cannot be disabled.
- Preference Cookies — store your choices such as language and display settings so you do not have to set them again each time.
- Analytics Cookies — help us understand how users interact with the platform through aggregated and anonymous data.
You can manage cookie settings through your web browser. However, disabling essential cookies may affect certain platform functions.
Your Rights as a User
As a user of the 99play platform, you hold the following rights regarding your personal data. We respect these rights and work to make exercising them straightforward.
Right of Access
You may request a copy of the personal data we hold about you at any time through customer support.
Right of Correction
If your information is inaccurate or out of date, you have the right to request prompt correction through the profile section or customer support. ✏️
Right of Deletion
You may apply for deletion of your account and personal data, subject to data retention requirements under legal compliance obligations.
Right of Restriction
You may request a restriction on data processing in certain situations, such as during an investigation or appeals process.
Right of Objection
You have the right to object to data processing for specific purposes, including promotional communications from us.
Right of Data Portability
You may request your data in a structured, machine-readable format for transfer to another platform if needed.
Privacy Policy Updates
99play reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our data practices, legal requirements or service improvements. Every update will be accompanied by a new effective date.
When significant changes are made, we will notify registered users via email or in-platform notification at least seven days before the effective date. Continued use of the platform after that date is considered your agreement to the updated policy.
We encourage you to check this page regularly so you always have the latest information on how we handle your personal data.
Contact Our Privacy Team
If you have any questions, concerns or requests regarding this Privacy Policy or the handling of your personal data, please contact us through the following channels:
- Live Chat — available 24 hours a day, 7 days a week via the chat icon at the bottom of this website, in Malay and English.
- Email — send your written enquiry to [email protected] with the subject "Privacy Policy Enquiry".
Our team will endeavour to respond to all enquiries within a reasonable time. For formal data rights requests, please include a copy of a valid identification document for identity verification purposes.
Start Playing Safely
The 99play platform offers online slots, live casino, sportsbook and crash games with international-standard data security and round-the-clock customer support.
For individuals aged 21 and above only. Bet responsibly. Learn more.